Author(s): ed

∙ Technology

This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily. This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: - Choosing colors - Choosing the right typeface - Size matters - How to incorporate logos on products and collateral - Common mistakes in logo design - What makes a logo successful Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design. --This text refers to the Hardcover edition.